Fostering the Beauty Fashion Industry

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Promotion of the Seoul-type beauty industry in line with the industrial paradigm shift,

such as the emergence of a new demand group (MZ generation), innovation through IT technology, and the new Korean wave craze

    • Corporate Support

      Seoul Beauty Fashion Lounge

      Introducing B the B
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      Seoul Beauty Fashion Lounge ‘B the B’ presents a new perspective on ‘Beauty’ beyond the beauty, from fashion, design, culture, to your inner beauty and attitude, and shows ‘Unique Beauty in Seoul’ to the world. We added biophilia concept to the space so that we can think deeply about the beauty, and enjoy an oasis-like rest with B the B’s own beauty in the stark, dry city. And discover your own beauty through the new experience ‘B the B’ offers.

      Be the Beautiful in ‘B the B’.

    • Corporate Support

      Seoul Beauty Fashion Lounge, Beauty beyond the beauty

      B the B
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      Address: Dongdaemun Design Plaza DDP Market, 281, Eulji-ro, Jung-gu, Seoul
      <Subway> - Exit 1 of Dongdaemun History and Culture Park Station (Line 2, 4, and 5)
      It is close to Eoulim Square, DDP Market, Design Lab B2 entrance, and Museum B2 entrance
      - Exit 2 of Dongdaemun History and Culture Park Station (Line 2, 4, and 5)
      It is close to the entrance to Dongdaemun History & Culture Park (gallery door, underground parking lot) on the first floor of the design lab

    • Corporate Support

      Developing into a mecca for Instagram that leads Seoul’s beauty trends

      Creation of a complex beauty cultural space in the Dongdaemun DDP
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      Creation of objects and unique spaces that can embody the image of Seoul, the city of beauty Provision of opportunities to experience innovative beauty and fashion products (services) that incorporate beauty technology for MZ generation and tourists